The Power of Minimalism: The Impact of Simple Designs on Success in Mobile Games

Abstract

Minimalism is an art movement the importance of which is growing rapidly in line with technological and artistic evolution. Minimalism is effectively utilized in many fields due to its philosophy and functionality. Prominent in digital design, minimalism offers digital game users a fast and easy experience through simplicity, functionality and aesthetics. Mobile games have become the favoured entertainment tools with the widespread use of smartphones. Developers design unique and interesting games to attract users’ attention and earn their approval. At this point, a minimalist game style called ‘hyper casual’ has emerged. Within the scope of this research, the effects of minimalist designs on digital games have been evaluated from the perspective of game developers and users. The information provided on the idea that technology and minimalism can be a sustainable force is of great importance. The study aimed to examine the advantages of minimalist design in mobile games, as well as its effects on design simplicity and user experience. In this context, the research was conducted within the scope of analysing the interaction between minimalism and mobile games and reviewing the relevant literature.